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Doritos and the Super Bowl Posted 3.04.2016

I know that the Super Bowl is ancient history and the countdown to a new season is under way.  I will do better in my fantasy league…next year.  Same old story.

 

But there was something that got me scratching my head in the aftermath of Super Bowl 50.  Do you remember that Doritos ad?  You probably know what I’m talking about already.  It got me chuckling when I saw it on You Tube before game day.  I thought it was hysterical.  Others not so much.  And as I think about it, the reaction to that ad enlightens me regarding how the pro-choice movement lacks art or beauty.  Let me explain.

 

Here is the commercial:  A woman is in the hospital having a late term ultrasound.  The baby is moving and all is going well. But then, the camera pans to dad who is munching on a bag of Doritos while mom has her exam.  Really?  As mom protests the chip gets moving around the baby chases the chip.

 

Mom gets disgusted with dad and grabs a chip and flings it away as hard as she can.  The baby in her womb senses the flight of the chip and has had enough.  As the screen fades to black as the baby prepares to launch itself out of mom.  There is screaming.  There is silence.  There is the crunch of that chip.

 

I laughed out loud when I first saw that commercial.  But NARAL (National Abortion Rights Action League) didn’t see the humor.  But why not?  Here’s their Tweet:  #NotBuyingIt - that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight.

 

 Wow, what a crime was committed by Doritos.  They humanized a fetus. How dare they portray a baby as a baby.  Where have we come as a culture?

 

Not only does NARAL lack any sense of humor, it clearly exposed its agenda:  Abortion at any cost.  Abortion at any time.  If the culture portrays a fetus in its mother’s womb as a baby – the message is clearly pro-life (at least to NARAL). Give me a break.  It is the technology of the ultrasound which allows us to understand about the development of the human life in utero. Perhaps the only reason we don’t see more of such developing human life is because of abortion politics and some activists’ desire to keep abortion legal all the way up until the moment of birth. Depictions of a vibrant and active life in the womb hinders their cause.

 

But take a step back for a second and examine the culture.  Mollie Hemmingway writes, “There is no art or beauty in the pro-choice message, which is about ending human lives after they’ve begun and at their most nascent. Abortion is dark and sterile, even when it’s not performed in Gosnell-like conditions. The pro-life message is artistically overwhelming in its combination of reality and possibility.”

 

NARAL could have just been quiet when faced with the beauty of human life.  But no, it couldn’t.  A hungry, unborn baby upset the abortion rights activists.  And now we all know how deep their rejection of science – and buried their sense of wonder.

 

 


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